Brothers Breaking B.R.E.A.D. (BBB) is a student organization founded by Black men at the University of Southern California. The word BREAD is an acronym that stands for Barriers, Regrets, Egos, Animosity and Doubt. The organization was designed to congregate and empower Black men on campus who oftentimes have no designated space of brotherly fellowship. BBB acts as a hub for Black male excellence and leadership.